A communication agency helps businesses to communicate with their customers and market themselves. They offer a range of services, such as:

• Advertising
• Public relations
• Healthcare marketing
• Media Relations

Different types of communication agencies might be what your business needs.

Types of communication agencies

Before you start marketing your business, do you think of what type of marketing you need to make a successful business promotion? It might be you picked the wrong marketing tool that doesn’t work with your business, instead of the others. Full-service agencies offer a complete range of advertisement-related services around all markets and media. They use multiple tactics, such as:

• Advertising
• Email
• Social media

So, you need to understand which type of communication agency, such as:

• Branding. It widens the marketing scope above your products or services. It is focused on your company, specifically on cultivating, establishing, and maintaining a strong brand or public image for your business.
• Direct marketing. The agency focuses on “direct response” media, in which communication tactics have a built-in way for consumers to respond to you. It includes mail pieces, such as:

• Letters or postcards
• Email marketing

Both drive customers to your website and telephone marketing, which trained callers phone a predetermined set of future clients.

• Digital marketing. The company develops campaigns designed for the internet and other digital media. The tactics used include:
  • banner advertising
  • viral campaigns
  • email marketing
  • campaigns in other media (mobile advertising and video)
• Social media. The hot subset of digital marketing agencies focuses on using Facebook, blogs, Twitter, Tumblr, Linked In, and other social media to communicate with clients. The agency monitors social networks regularly. Maintaining and establishing online relationships with prospects and customers is a priority.
• Shopper marketing. It is also referred to as shopper activation. The agency offers marketing and promotion services and strategies to engage retail shoppers. It is typically using multiple technologies and in-store to create programs along the whole path to purchase. It drives customer trial, purchase, and loyalty frequency.
• Public relations. The agency focuses on helping the public know about your company and its products. Developing a strong company image for the outside world is a major focus. The tactics include:

• press releases
• events
• media talk shows
• articles and columns

Choose an agency

There are over 30,000 advertising agencies, which makes the search more challenging. How do you find the right one for your business? You will want to identify and meet with different types of communication agencies before making any decision. You can ask about every communication agency’s background, work, and rating. Take note that there are huge differences between how small and large companies find and choose an ad agency.

Pick the right agency for your business to have business-to-customer relationships. Create your game plan!