Anti counterfeiting & Brand Protection- A Necessity
Are you looking for a smart digital protection solution for your brand? Look no more because in this article you’ll get all the help you need.
Why does a Brand Need Protection?
Too often it happens that a creator’s invaluable brand is targeted by fabricators and substandard services and products get sold as authentic. Theft and misuse of ideas and organic products have also become quite common these days.
Smart brand protection empowers brand owners with interlinked physical and digital solutions for the protection of their businesses from online and offline brand abuse. By investing in protection measures for your authentic brand, you can avoid exploitation by impersonators. It will also help you to prevent resultant credit loss and brand abrasion.
What is the Complete Range of Services under Brand Protection?
The modus operandi involves discussion and consultation, design, and the execution of the best combinations of interlocking anti-counterfeiting solutions to ensure your brand is completely protected. Through these solutions, one can not just protect one’s brand but also track products, evaluate product performance and engagement as well as ensure authenticity.
Some anti counterfeiting and brand protection measures include commodity verification, tracking, reporting engagement and safety against counterfeiting with efficient security technology.
Apart from this, QR code solutions are also made an integral part of the tracking process. All solutions are developed in adherence to desired outcomes, and easy-to-use software is employed.
Steps for Availing Brand Protection:
- Deliberation and discussion to decide on customisable solutions and work plans for your business form the first step of the process. Sound advice is given based on an all-around analysis of your business.
- Designing is the second step in the process and involves curating a system of multiple interlocking physical and digital brand protections keeping in mind crucial target areas. These are made so that they integrate with the existing operations flawlessly.
- Implementation is the last step. After finalising the strategy and system of protection solutions for your brand, their implementation will reap results. Well-planned solutions will not just provide protection against fabricators, but also encourage business growth in the long-term scenario.
Digital Protection services are availed by a variety of businesses and forums. These can be :
- Consumer goods- To counter the sales of inferior quality counterfeit goods which are manufactured under improper conditions.
- Pharmaceuticals- Since inauthentic medications, prescription drugs, equipment and personal healthcare devices products can cause irreversible damage to the consumer’s health, it is with utmost attention that protection systems for these products are created.
- Industrial products, components, and spare parts are often the targets of counterfeiting, grey marketing, or illicit trade. In order to avoid accidents, safety risks and other severe consequences it is important to have brand protection in place.
- Government Agencies- Security documents and assets within the government agencies, such as tax stamps and certificates, require anti-counterfeiting solutions.
Are you a brand in the market looking for sustainable options to dodge the bullet of counterfeit products? Go set up a security system for the benefit of your and your team’s hard work now.